01 / SEO
Classic search
You show up in the results. We count impressions and clicks of your pages in Google Search.
Source: Google Search Console
GEO, measured
AI answers have footnotes.1
1Be one.
Footnote measures what Google and the AI assistants actually do with your pages, keeps every number apart, and tells you what to publish next so you become the source they cite.
Search Console · Google Analytics 4 · Cloudflare. No synthetic scores.
Everyone else is guessing. We measure.
Most AI visibility tools run synthetic prompts against the models and roll the answers into a single score.
Ask an AI the same question again and again, and the same list of brands comes back less than once in a hundred tries.1 A score built on that moves when nothing moved.
We start from what was observed: your pages, your queries, your visitors.
The measures
Three numbers, one per channel.
Google search, Google’s AI answers, visits from AI assistants. We keep them apart because they record different moments of discovery.
Plus · crawler access
Which AI crawlers request which pages, and what your site answers them.4 It shows what gets fetched, not what gets cited, so it never becomes a fourth score.
Publish what matters
Prompts grounded in your real queries.
Connect Search Console and Analytics. We work out what you do and who searches for it, match the questions those people ask AI against the queries you already appear for, and turn every gap into a brief your team, or ours, can produce.
A / Persona
S
Sara, 32
First-time investor
Has savings sitting in a bank account and wants to start investing without a costly mistake. Asks ChatGPT before she asks anyone.
Investing
Saving
Found in your data, reviewed by you
B / Prompts she asks
How do I start investing with $1,000?
14 queries · 3,120 impr.Reaching you
Should I pay off debt or invest first?
6 queries · 1,480 impr.Gap
Is now a bad time to start investing?
No matching queries yetTo verify
C / Brief
Debt or investing first? One page, one answer
FormatArticle plus FAQ
HubFirst-time investors
Answers6 queries, 1 persona
Measured on01 SEO · 02 Google AI
Produce with Fylle
Illustrative persona and numbers. A prompt with no matching queries stays flagged until data backs it.
Onboarding
From your business to your first brief.
Four onboarding steps, done once with our team. You connect, we do the reading. Then the loop starts: produce, measure, decide what comes next.
Onboarding · onceSteps 1 to 4
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1Add your website
Your domain and the markets you sell in.
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2Connect your data
Search Console and Analytics 4, read-only. Cloudflare if you use it.
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3We find your audience
From your queries and pages we work out what you do and who searches for it.
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4See the gaps
Their prompts, matched to your real queries.
Then, ongoingStep 5
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5repeatsProduce and measure
Hubs, articles, PR, podcasts. Same three tracks.
The method
One question. One hub. Everything linked.
We build each hub around one precise research question. It becomes a reference point that organises articles, PR, podcasts and dedicated pages, and links them to everything your brand already owns.
Then we measure what each hub earns on the three tracks and decide what to produce or fix next, even when the numbers are small.
Google's own guidance points the same way: original, useful, accessible content is what its AI features draw on.5 Hubs are our design choice for doing that at scale. We are validating them in the open.
Already trusted by
*Footnote was born from our clients' needs: problems we solved for them as tools first, then turned into a product.
Compared
Others stop at a score.
We go all the way to the page.
Prompt trackersFootnote
What is measuredSynthetic prompt runsWhat Google and your visitors actually did
What you getOne visibility scoreThree numbers, kept apart
Where prompts come fromA list someone wrotePersonas found in your data, checked against real queries
ContentRecommendations, or AI drafts at volumeCurated production, one goal per page
Who does the workYour team, with a dashboardOne team, from your data to the published page
Small numbersSmoothed into a trendShown as they are, with the page that earned them
Questions
Asked before every demo.
Do you track what ChatGPT says about us?
We run prompt tests as research, to find gaps. We never report them as your performance, because the answers change from one run to the next.1
What do you need from us?
Your website, read-only access to Search Console and Google Analytics 4, and Cloudflare if you use it. We work out the rest and review it with you in one call.
Our numbers are small. Is it worth it?
Yes. Small observed numbers tell you more than large simulated ones. We show them as they are and name the page that earned each one.
Who writes the content?
Fylle's editorial team, yours, or both. Every brief arrives with the persona, the prompt and the queries behind it.
Sources
We cite our sources. AI should cite yours.
Every numbered chip above, like this one1, marks a claim. Here is the source behind each number.
Official sources back the measures. The hub method is our own design choice, validated on live client projects.
- 1Search Engine Land, "AI recommendation lists repeat less than 1% of the time: Study", 28 Jan 2026. Study by SparkToro and Gumshoe. searchengineland.com
- 2Google Search Console Help, Generative AI performance report. support.google.com
- 3Google Analytics Help, Default channel group: AI Assistant. support.google.com
- 4Cloudflare AI Crawl Control docs, Analyze AI traffic. developers.cloudflare.com
- 5Google Search Central, Guide to optimizing for generative AI features on Google Search. developers.google.com
Book a demo
Find out what AI actually does with your pages.
Book a demo
30 minutes, with the people who built it.